Now that I have a book to promote, I find myself at a loss. I’ve never been keen on the idea of self-promotion, so the thought of begging people to buy my book fills me with dread. I’ve often heard that a good book sells itself, but in a market saturated with new books, it’s easy for a novel to get lost in the shuffle. So, what’s an author to do?
I don’t have a million dollar advertising budget to back me up, so magazine ads are clearly out of the question. No public relations rep either, so physical book signings will probably be few and far between, and as an introvert, I’m happy to stay at home and promote from the safety of my living room. But, how far will that get me? Every day, I see Facebook posts advertising freebies and new releases. There’s book review blogs and websites offering author interviews. Guess who follows these book review sites and reads author interviews? Yep. Other authors. Now, it’s no secret that authors love to read. And, authors are always willing to give another indie author a chance by buying their book. But, marketing your book to other authors has a very limited reach.
In terms of self-promotions, how much is too much? How many times can I post about my book on Facebook before my friends, family, and acquaintances are sick of hearing about it? Not many, I’d reckon. On Twitter, I’m inundated by Tweets from authors begging people–anyone–to give their book a chance. If you shout into the forest of cyberspace, and no one gives a crap about your message, is it a colossal waste of time? If you continue to scream your unwanted message into cyberspace, how long before your friends and followers delete your posts without reading them?
Okay, it’s brutal honesty time. I have a few friends on Facebook (you know who your are) whose blog posts enthrall and delight me. I read every single thing they have to say, and when their books release, I will be the first to buy them. There are also a few blogger/authors out there whose blog posts I read because some long ago Facebook post or Tweet caught my eye and forced me to take a closer look. But, the reality is, I don’t read the most of the posts and Tweets that come my way. I spend very little time on Facebook and even less on Twitter. I simply don’t have time, and the fact is, most people don’t.
How does one get noticed? How do you advertise your book when you’re on a budget? And, if your time is limited, do you invest that precious time in your marketing efforts or in your writing efforts?
I don’t have the answers. And, from what I can tell, neither does anyone else. I’ve read articles and blog posts that try to address this issue, but so far, I haven’t stumbled on any meaningful advice. So, if you were hoping to find quick and easy marketing ideas in this post, I’m dreadfully sorry to disappoint.
Here’s what I can promise you: If I find something that works, I’ll post it on my blog. To all my fellow travelers stumbling across the unforgiving terrain of cyberspace, I will not forget you. If I find a way out of the forest, I will not leave you behind. Together, we will write amazing books others will want to read. We will find a way to bring these books to readers. And, if you scream into cyberspace, I will answer you. Because every authors deserves to be heard.