Here’s one author’s take on the frustration of trying to market a book. I’ve read several articles lately by authors who are having the same trouble. Marketing can seem like a pointless task, so what’s the answer? Do we wait for readers to find us? Or do we participate in the mad scramble for visibility? I’ve decided to take a break from promotion while I focus on writing and editing. My approach might not sell any books, but I’m feeling more relaxed than I have in a long time.
For those of you who aren’t familiar with Kate Jack’s work, I highly recommend both her blog and her books. Her blog is very informative. Her books are incredible works of urban fantasy which I believe most readers would enjoy. Please take a few moments to visit Kate’s blog. It’s time well spent.
Do you ever feel that no one can see or hear you? That no one can even sense your presence? That’s how I feel when I’m trying to market my books, and I’m not alone. There are millions, perhaps even billions of us, all clamouring for attention in a very crowded marketplace.
Does that mean we should give up? No, of course not. We believe passionately in our work and should therefore try to give it the best chance we can to get it out there. That said, how? Of course there’s the usual social media outlets, such as Facebook, with its various groups, pages and timelines. But most of the groups consist of fellow writers, who on the whole are, naturally, only interested in promoting their own work. How many times have you seen a post about someones else’s book on their timeline, and just scrolled past it? Then…
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