Here’s part five to Susan Toy’s five-part marketing series hosted on Chris the Story Reading Ape’s blog! Again, it’s full of helpful information for authors.
The following is an extract from a talk delivered at the Calgary Public Library in Feb. 2011.
Another area of promotion you should consider developing – and only do this if you are comfortable with it – is speaking engagements. Speaking engagements are something your publisher will not arrange for you, unless they are approached directly by a group inviting you to speak. Make sure you are either allowed to sell books or that a bookseller has been asked to look after sales wherever you appear.
Here’s another important statistic I gleaned from reading Get Known Before the Book Deal: Authors who speak at events sell three times as many books. (This book is listed in the bibliography at the end of this post.)
You can give a straight reading from your book, but my preference is to hear an author talk about how…
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