Today, I read a very thought-provoking article on Ronovan Writes. He talks about remembering your reason for blogging instead of getting caught up in blog stats. His post got me thinking about why I blog and what I want to accomplish by blogging.
I’ll admit, there have been times I’ve been caught up in blog stats. How many likes on this post versus that one. Or how many comments and shares. For the most part, I don’t obsess over the numbers, though I do tend to suffer from Blogger’s Guilt when I’ve gone too long between original posts. I worry about how many reblogs I can get away with before I have to write something of my own.
But I shouldn’t think of it that way. I shouldn’t feel like I have to write something. I should want to write. I shouldn’t worry about whether or not my post is well-received. Blogging should be fun. It should enhance my life, not create extra stress.
Why did I start blogging in the first place? I started my first blog because someone told me I had to do it. I belonged to a writer’s meetup group and the leader said we needed to have a blog in case potential agents googled us. I went home and immediately started a blog. Then the blog sat there, daring me to write something dazzling, but I didn’t know what to write about.
As the months went by, I read more and more about blogs and why they are essential for authors. The experts advise authors to blog often, preferably on a schedule. Authors should use their blogs to establish relationships with readers.This is an essential part of branding, they say. There’s tons of advice about blogging for authors. Some say to post excerpts from your book. Others advise against it. Some tell you to talk about your hobbies and your life outside of writing. Others tell you to keep it professional and talk about writing and books exclusively.
So, basically, I started blogging to 1.) attract agents and 2.) target readers.
And how is this working out? Not so great if I look at my original goals. It seems I’m not very good at targeting and branding. I don’t think I really want to target and brand, if truth be told.
Why do I continue to blog? Because I’ve made real and lasting connections with people thanks to blogging. I’ve met so many people in the blogosphere. I wouldn’t trade these friendships for the world.
That’s why I blog. Not for book sales or stats. Not for Twitter followers.
I’m not a brand. I’m a person. I don’t follow brands. I follow people. Real life human beings with thoughts and opinions and stories to tell. If I stop writing books tomorrow, I won’t stop blogging. Blogging is more than a means to an end. Blogging is about learning and connecting and discovering new ideas. It’s about people.
That’s why I blog? How about you?